Adult women are now the largest demographic in gaming

Adult women are now the largest demographic in gaming

profeminist:

"Congratulations, gamer girls--you're officially at the top of the food chain when it comes to games. A new study released by the Entertainment Software Association has revealed that adult women now occupy the largest demographic in the gaming industry. Women over 18 made up a whopping 36 percent of the gaming population, followed by adult men at 35 percent.

Teenage boys, who are often stereotyped as the biggest gamers, now lag far behind their older female counterparts, making up just 17 percent of the gaming demographic.

The picture that emerges from the study is one of expansion across the board. More people are playing more games of various genres across more platforms, with social games on mobile and casual games on PCs emerging as huge leaders.

All of that means that stereotypes are breaking fast in the gaming industry, particularly the longheld stereotype of the adult woman as an outlier who sticks to mobile games and "social" games on Facebook while the more hardcore gamer, the "serious" (male) gamer, goes for console games.

Though this stereotype has long persisted, and even been used as a hiring tactic, the new data suggests there's little if any truth to it--especially not when you consider that the average adult woman has been gaming for 13 years.

And while the total audience for mobile social games is now bigger than ever, the audience for computer and video games is now an even 50-50 split between male and female genders."

Read the full piece here